A new venture can have the best product in the World but if people don’t know about it and are not buying it then it does not generate revenue for the company. In our experience many new companies and entrepreneurs do not understand the processes surrounding sales and marketing.
Any product needs to be presented to its target market place in an organized and effective manner. The target markets must be defined, quantified and potential share identified. The mechanisms for getting the message about the products to the identified markets must be designed in an effective way to ensure the generation of interest by prospective customers.
The sales function converts this generated interest into real customers willing to pay for the product. A continuous flow of interested prospective customers must be continuously supplied to the selling function so that the process of conversion to paying customer can continue on an ongoing basis.
These fundamental business processes are vital to the ongoing growth of the company. The success of the activity can be track by the rates of activity in each of these areas and the functions behind them.
San Diego based Allen Barron, Inc. offers sales and marketing consulting and marketing process audit services to companies across Southern California and San Diego. We can assist in the development of these processes based on our extensive background managing domestic and international selling and marketing organizations. We can be of special assistance to foreign companies looking to establish a selling presence in the USA. So whether you are considering selling through Manufactures Reps or building a direct sales force, call us for a free consultation on how we can assist your firm.
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